Anne Jan Spoelstra

Anne Jan Spoelstra is co-founder of WYS, a B2B marketing agency in Amsterdam that helps ambitious companies structurally improve their marketing and sales. With over 5 years of experience in the B2B sector, he specializes in translating complex propositions into cohesive, data-driven marketing strategies. At WYS, he leads projects in demand generation, go-to-market strategies, and positioning for clients like UV Smart, Grexx, and Consult&Co.

He combines strategic thinking with a strong affinity for media. He is the driving force behind the B2B podcast Wyze Woorden and leverages content formats like podcasts and LinkedIn campaigns as strategic growth tools. His work revolves around co-creation: developing and executing authentic content marketing strategies together with clients, always focused on sustainable revenue growth.